Case Study on Marketing and Public Relation strategies for local movie

On Marketing and Public Relation strategies for local movie theater - Case Study frame acidulateIt is imperative to have an get wording of the business environment within which the Carmike Cinema in Lawton operates in. Acknowledging competition is one way through which a workable get would be sought. In the area of Lawton, there are other movie playing fields. The other theatres include the Dickinson Central place 12 theatre or even Vaska theatres. The existence of competition, therefore, should inform the business tact employed at the theatre.Any business model should be aligned with the demographics within which it operates in. For the movie theatre, it is imperative to understand the imminent trends in the Lawton area. For instance, the local population, as was statistically recorded in the census done in 2011, was 98,177 (City of Lawton). Consequently, the target population for the movie theatre should work with the figure in mind. Besides, the figure should put into conside ration the possible turn out from the whole population. This should be a figure worked with the competition from the Dickison Central Mall theatre in mind. In reference to cutting a niche in business, most organizations are focusing on how to effectively and efficiently pull in the perception and acceptance of their services by the consumers (Cutlip, Allen & Glen 49). Business organizations have developed and implemented new marketing strategies such as low pricing and all-embracing distribution of products as well as new public relations strategies in order to receive positive perception from the public.Every movie theatre has to have an online portal through which it reaches out to its clients. In as much as the Carmike theatre has an official website, the usability that the interface offers is unlike other recognized portals. In this case, a comparison is done against the online portal for Regal Entertainment Group. Improving the outlook of the online portal is one way of impro ving its perception among the public. It offers a instrument through which the movie theatre gets marketed to